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Head of Marketing & Communications

TrailblzrGo Venture StudioSeaford, Delaware, USPosted 10d ago
Full-timeOn-site$60,000 - $80,000

About the Role

Key Responsibilities • Integrated Marketing Strategy: Develop and implement a comprehensive marketing and communications strategy that supports the growth objectives of the Venture Studio, Trailblzr GO Education, Trailblzr GO Community, and the Venture Capital Fund. • Brand Management: Build and maintain a strong, consistent global brand identity for Trailblzr GO across all platforms and communications. • Digital Marketing Leadership: Oversee all digital marketing channels including SEO, content marketing, social media campaigns, email nurturing funnels, and paid advertising to drive lead generation and engagement. • Content Strategy: Lead the creation of high-quality, SEO-optimized content (blog posts, videos, infographics, podcasts, thought leadership articles) that resonates with target audiences and positions Trailblzr GO as a leading voice. • Compliance-Driven Messaging: Ensure all marketing materials and communications, especially those related to the Venture Capital Fund, strictly comply with SEC regulations (Regulation D 506(c) and Regulation S), avoiding any implication of a securities offering for non-fund products. • Partnership Marketing: Collaborate on marketing efforts with university partners, high schools, immigrant support organizations, and online education platforms to expand reach and referral pipelines. • Public Relations & Media: Manage media relations, press releases, and thought leadership opportunities for the General Partner and other key personnel. • Team Leadership: Recruit, train, and manage a lean marketing team, including specialists in content, digital campaigns, and community engagement. Requirements • 5+ years of progressive experience in marketing and communications, with a proven track record in a fast-paced, ideally global, environment. • Strong understanding of digital marketing channels, content strategy, and brand building. • Demonstrable experience marketing financial services products (like funds) or highly regulated industries, with an understanding of associated compliance requirements. • Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences. • Strategic thinker with strong analytical skills and a data-driven approach to marketing. • Ability to work effectively in a lean team and manage multiple projects concurrently. • Experience with CRM and marketing automation tools. • Bachelor's degree in Marketing, Communications, Business, or a related field. About the Company Trailblzr GO Venture Studio is a US-based entity dedicated to co-founding, scaling, and supporting early-stage African startups and immigrant-led ventures in the US & Canada. Our integrated ecosystem spans education, a vibrant community, and a dedicated venture capital fund, all driven by our "Think local, disrupt global!" mission. The Opportunity: We are seeking a strategic and results-oriented Head of Marketing & Communications to lead all marketing initiatives across Trailblzr GO's diverse offerings. This pivotal role will be responsible for developing and executing a cohesive global marketing strategy that attracts and engages our key audiences – aspiring entrepreneurs, startups, investors, and community members – while strictly adhering to regulatory compliance for our fund. #J-18808-Ljbffr

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