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TrailblzrGo Venture StudioSeaford, Delaware, USPosted 10d ago
Head of Marketing & Communications
Full-timeOn-site$60,000 - $80,000
About the Role
Key Responsibilities
• Integrated Marketing Strategy:
Develop and implement a comprehensive marketing and communications strategy that supports the growth objectives of the Venture Studio, Trailblzr
GO Education, Trailblzr
GO Community, and the Venture Capital Fund.
• Brand Management:
Build and maintain a strong, consistent global brand identity for Trailblzr
GO across all platforms and communications.
• Digital Marketing Leadership:
Oversee all digital marketing channels including SEO, content marketing, social media campaigns, email nurturing funnels, and paid advertising to drive lead generation and engagement.
• Content Strategy:
Lead the creation of high-quality, SEO-optimized content (blog posts, videos, infographics, podcasts, thought leadership articles) that resonates with target audiences and positions Trailblzr
GO as a leading voice.
• Compliance-Driven Messaging:
Ensure all marketing materials and communications, especially those related to the Venture Capital Fund, strictly comply with SEC regulations (Regulation D 506(c) and Regulation S), avoiding any implication of a securities offering for non-fund products.
• Partnership Marketing:
Collaborate on marketing efforts with university partners, high schools, immigrant support organizations, and online education platforms to expand reach and referral pipelines.
• Public Relations & Media:
Manage media relations, press releases, and thought leadership opportunities for the General Partner and other key personnel.
• Team Leadership:
Recruit, train, and manage a lean marketing team, including specialists in content, digital campaigns, and community engagement.
Requirements
• 5+ years of progressive experience in marketing and communications, with a proven track record in a fast-paced, ideally global, environment.
• Strong understanding of digital marketing channels, content strategy, and brand building.
• Demonstrable experience marketing financial services products (like funds) or highly regulated industries, with an understanding of associated compliance requirements.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
• Strategic thinker with strong analytical skills and a data-driven approach to marketing.
• Ability to work effectively in a lean team and manage multiple projects concurrently.
• Experience with CRM and marketing automation tools.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
About the Company
Trailblzr
GO Venture Studio is a US-based entity dedicated to co-founding, scaling, and supporting early-stage African startups and immigrant-led ventures in the US & Canada. Our integrated ecosystem spans education, a vibrant community, and a dedicated venture capital fund, all driven by our "Think local, disrupt global!" mission.
The Opportunity:
We are seeking a strategic and results-oriented Head of Marketing & Communications to lead all marketing initiatives across Trailblzr
GO's diverse offerings. This pivotal role will be responsible for developing and executing a cohesive global marketing strategy that attracts and engages our key audiences – aspiring entrepreneurs, startups, investors, and community members – while strictly adhering to regulatory compliance for our fund.
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