Manager Field Marketing and Communications

Position Overview Manager, Field Marketing and Communications - Central East Territory Location: Philadelphia, PA; Washington D.C.; Columbus or Cleveland, Ohio Schedule: Full time, 37.5 hours/week Compensation: Grade 6, $68,000 - $90,000 The Alzheimer’s Association is seeking a creative, detail-oriented Manager of Field Marketing and Communications to provide tactical marketing and communications support across the full Central East Territory. This role is responsible for developing and executing a wide range of marketing and communications materials and strategies that enhance awareness, engagement, and participation across mission and fundraising priorities. The Manager plays a key role in content creation, digital channel management, and production of tools and templates to support local implementation and brand consistency across the territory. The ideal candidate is a strong writer, digital communicator, and project manager who thrives in a collaborative, fast-paced environment and is passionate about advancing the mission of the Alzheimer’s Association. Key Responsibilities • Develop and produce marketing and communications tools and templates to support local staff across the territory, ensuring consistent branding and messaging. • Create and manage content for newsletters, email marketing, website updates, and social media channels that reflect the Association’s mission and drive engagement. • Design and distribute internal communications materials that inform and connect staff and volunteers to key initiatives and priorities. • Support the development of digital campaigns including copywriting, scheduling, posting, and monitoring performance across email, web, and social platforms. • Assist with creative development and production of promotional materials, collateral, event signage, and advertising assets, leveraging national templates when possible. • Maintain and update regional web pages to ensure content accuracy, alignment with brand standards, and accessibility for diverse audiences. • Provide logistical and creative support for regional storytelling, media outreach, and other communications initiatives. • Collaborate with regional and national MarComm colleagues to adapt and share content, best practices, and tools. • Track and report on key digital metrics (email open rates, web traffic, social engagement) to inform future strategies. • Recruit, coach, and collaborate with volunteer leaders to extend marketing and communications reach, serve as local ambassadors, and strengthen community engagement. • Ensure all communications uphold the Association’s commitment to diversity, equity, and inclusion. • Other duties as assigned. Required Qualifications • Education: Bachelor’s degree in marketing, communications, journalism, or related field. • Experience Required: 5–7 years of experience in marketing, communications, or related roles. • Demonstrated success in content creation, digital marketing, and project coordination. • Strong writing, editing, and proofreading skills with attention to tone, clarity, and brand alignment. • Experience managing social media platforms and email marketing tools (e.g., Sprout, Hootsuite, Constant Contact, Mailchimp, or similar). • Familiarity with web content management systems and basic graphic design tools (e.g., Canva, Adobe Creative Suite). • Ability to manage multiple projects simultaneously and meet tight deadlines. • Strong organizational and communication skills, with attention to detail and accuracy. • Ability to work both independently and collaboratively in a remote environment. • Creative storyteller with strong digital and visual communication skills. • Proven ability to translate complex information into clear, engaging content. • Highly organized, proactive, and adaptable in managing competing priorities. • Collaborative team player with a service-oriented mindset. • Commitment to the Alzheimer’s Association’s mission, values, and inclusive culture. • Valid driver’s license and ability to travel occasionally as needed. Benefits & Perks • Comprehensive benefits package including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays, and Paid Family Leave. • Annual Cultural & Heritage Day and Volunteer Day for eligible employees. • For full time employees, an additional School Visitation Day and Elder Care Facility Day of their choosing. • Gold standard 401(k) retirement plan.