Digital Marketers: How to Prove ROI to Employers
SEO, SEM, PPC, CAC... The alphabet soup of digital marketing can be overwhelming. Here is how to organize your stack and prove your Return on Investment.
The ROI Resume
In 2026, companies aren't just hiring "Marketers." They are hiring Revenue Generators. If your resume doesn't have dollar signs ($) or percentages (%) in the first third of the page, you are losing money.
High-Value Keywords for 2026
The makecv.ai keyword scanner identifies the highest-value terms for modern marketing roles. Currently, we are seeing a surge in demand for: * Revenue Operations (RevOps) * Generative AI Prompting * Customer Acquisition Cost (CAC) Reduction
If you have these skills but forget to list them, you are invisible.
Structuring the 'Tech Stack'
Digital marketing is technical. You need a dedicated section for your tools, or the ATS will think you are unqualified. Don't hide these in a paragraph. Use our Skills Template to tag them clearly: * Analytics: GA4, Mixpanel, Tableau * Ads: Meta Ads Manager, LinkedIn Campaign Manager * CRM: HubSpot, Salesforce
The 'Outcome' Formula
For every tool you list, you need an outcome in your experience section. Used HubSpot?* -> "Built HubSpot automation workflows that saved 10 hours of manual data entry per week." Used GA4?* -> "Implemented GA4 tracking events to uncover a 20% drop-off in the checkout flow."
Prove your worth. Let makecv.ai help you quantify your creative work into the hard numbers that hiring managers love.